Nisa
The UK's leading 'symbol group' of independent high street retailers are now owned by the Co-op. Their members operate as independents under the umbrella brands Nisa Local or Nisa Extra.
I worked closely with Ralph Scott at CDW & Partners to create the new identity, and asset package, developing the complete internal and external brand strategy across all retail offers and services.
I also developed the 'Loco' brand as a solution for new entry-level retailers who were located within existing saturation points.
Loco
One unexpected result of the success of the new Nisa brand identity was over-subscription. I was asked to create a new name and identity for this new division of the symbol group family, supporting Nisa Local.
Avicenna
The UK's largest pharmacy support group with an expanding estate of over 140 independent members across the UK.
They needed an effective, dynamic new brand and visual language that repositioned them clearly within a local/global market and provided full design support across print, retail and digital.
Ripspeed
The own-label automotive accessories division of Halfords.
Working closely with CDW&Partners I developed a new brand identity, visual language, packaging guidelines and retail styling.
This included directing photography and packaging standards for the entire range, from single component parts to high-end stereo systems.
Yellow Jersey
Yellow Jersey Cycles is a specialist road and track-bike retailer and service hub. They needed clear branding and a concise, dynamic visual language throughout the store to support marketing, their digital communications strategy and in-store services for a competitive market.
